Project: Newsroom
COMPANY
Chase
GOAL
Increase the number of unique visitors to the site via organic search (back door) articles, versus relying on visitors to come through the home page (front door).
ROLE
Led the strategy and execution of a new content platform to increase the number of unique visitors to Chase.com through articles and videos. Leveraged the platform to navigate visitors to Chase’s products and services through targeted native ads.
Home Page
Interaction Spec
Mobile View
Desktop View